OPAとの共創により“服の循環”を生み出す実店舗型アップサイクルコミュニティ「まちのクローゼット（まちクロッ）」コンセプトストア「染めガチャ」「染め直し衣類の展示・販売」「服の回収」「服の交換会」など、地域と連携しアパレルロス削減を目指す 取り組みの背景まちのクローゼット（まちクロッ）は「OPAアクセラレータプログラム2021」に採択されたアイデアで、アパレルロス削減に向け、地域を巻き込んだ取り組みの検討をスタート。 また、アパレルロス削減手段の一つである、アップサイクルの啓蒙をすべく6/24〜6/26にかけて「〜地球に優しいブランドに触れる三日間〜THE UPCYCLE MARKET」を高崎オーパにて開催いたしました。 アパレルロスの社会課題解決をするためOPA×someteにより「Fashion Circular Economy」を構築。我々が、“地域のHub”となることで、⾐類をはじめとしたあらゆるロスの削減とロス素材の新たな利活⽤、循環のエコシステムの創造を⽬指します。 『まちのクローゼット（まちクロッ） 』概要 日程： 2022年7月23日（土）～9月25日（日） 会場：高崎オーパ 4F 時間：10:00～21:00 概要：「Color（服の染め直し）」「Pass（服の回収）」「Trade（服の交換）」などにより、ファッションを楽しみながら、みんなでアパレルロス削減に貢献する。「まちクロッ」は、地域と連携しアップサイクルコミュニティの形成を目指します。主催：株式会社OPA、PlayBlue inc.全体プロデュース・ネーミング・コンセプト/PR戦略立案・クリエイティブディレクション・運営：PlayBlue inc.プレスリリースまちのクローゼット（まちクロッ）は、“服の循環”を生み出すアップサイクルコミュニティのコンセプトストアです。Color（服の染め直し） 、Trade（服の交換） 、 Pass（服の回収）などを中心に地域と連携し、年間約48万トンとも言われ、社会課題となっている「アパレルロス削減」を目指しています。循環型経済をデザインするグローバル・アワード「crQlr Awards（サーキュラーアワード）2022」にて審査員賞を受賞（応募総数151点）したプロジェクト「ファストファッション再考賞 」・審査員名Mitchell van Dooijeweerd・審査員コメントテキスト消費に執着する文化の中で生活している中で、明らかに衣服は最も過剰に使われている側面の一つだと思います。服は買ってから何の考えもなく捨てられるか、ほとんど着られずに何年もクローゼットに眠っています。服の生産と輸送には多くの資源を費やすものの、結果的に何十億枚もの衣類が焼却処分されています。「まちのクローゼット」は、個人主義を大きく頼りにしつつもコミュニティを中心に活動することで、衣類の問題に取り組んでいます。洋服のレンタルサービスに近いものであり、また、アップサイクルすることで不用品の質を高めることもできます。たとえ使い古された服であっても、常に循環させることで新しいファッションを楽しむことができるのです（結局のところ、自分が持っている服すべてを、1日で着れるわけではないので）。このサステナブルな解決策によって、自分のクローゼットを見るたびに、インスピレーションを与えてくれるでしょう。 」コンセプト日本で捨てられてしまう服の量、どのくらいあるかご存じですか？答えは年間約48万トン。これは数十億着の服に値し、平均すると1日あたり、大型トラック約130台分の服たちが、焼却や埋立により処分されているのです。さらに、1年間で1回も着られていない服は、ひとりあたり25枚もあるそう。せめて、今クローゼットに眠っているお洋服たちだけでも、捨てられずにすんだらいいのに。私たちはそんな想いから、“服の循環を生み出す”アップサイクルコミュニティ「まちのクローゼット」をつくりました。まちのクローゼット、通称「まちクロッ」では、まるで自宅のクローゼットのような感覚で、まちのみなさんのお洋服たちが、集まり、入れかわり、循環していく。着なくなったお洋服たちは、私たちがお預かりして、アップサイクルなどで、新しい姿でかえってきてもらう。そうやって、まちのみなさんと楽しみながら、服が捨てられずに、循環していくような未来がつくれたら。服を通じた、新しいコミュニティ。「まちのクローゼット（まちクロッ）」、はじまります。%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Freel%2FCgnpW63gwY9%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba(0%2C0%2C0%2C0.5)%2C0%201px%2010px%200%20rgba(0%2C0%2C0%2C0.15)%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc(100%25%20-%202px)%3B%20width%3Acalc(100%25%20-%202px)%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Freel%2FCgnpW63gwY9%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate(-511.000000%2C%20-20.000000)%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%20523.338%2C26.654%20C524.393%2C26.244%20525.979%2C25.756%20528.898%2C25.623%20C532.057%2C25.479%20533.004%2C25.448%20541%2C25.448%20C548.997%2C25.448%20549.943%2C25.479%20553.102%2C25.623%20C556.021%2C25.756%20557.607%2C26.244%20558.662%2C26.654%20C560.06%2C27.196%20561.058%2C27.846%20562.106%2C28.894%20C563.154%2C29.942%20563.803%2C30.938%20564.346%2C32.338%20C564.756%2C33.391%20565.244%2C34.978%20565.378%2C37.899%20C565.522%2C41.056%20565.552%2C42.003%20565.552%2C50%20C565.552%2C57.996%20565.522%2C58.943%20565.378%2C62.101%20M570.82%2C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